Online Privacy Policy

Direct Edge Holdings LLC — Online Privacy Policy Statement

(“Direct Edge” refers to Direct Edge Holdings LLC, and its direct and indirect parents, subsidiaries and affiliates.)

Effective Date: July 25, 2012


To whom and to what does this Online Privacy Policy apply?

This Online Privacy Policy (the “Policy”) applies to personally identifiable information (“personal information”) that Direct Edge collects from or about you via this website (this "Site"). By using this Site, you agree with and consent to the Policy.

This Site may contain links to other websites but this Online Privacy Policy does not apply to them and Direct Edge is not responsible for their content. If you link to any of those websites, we recommend that you review their privacy policies. If we materially change our privacy policies or practices, we will also amend this Policy to reflect such changes. You should review the Policy each time you visit this Site.


What personal and technical information do we collect via this Site?

This Site will collect personal information that you voluntarily provide, such as your name, address, telephone number and/or e-mail address. Providing this personal information represents your consent to Direct Edge’s collection and use of such information in accordance with the Policy.

This Site may also collect information on what country you are accessing this Site from and your preferences, such as language selection; information on which pages within this Site you visit; and certain technical information regarding your computer and operating systems, such as your Internet Protocol address, domain name and system configurations and settings.

Additionally, if you access a password protected portion of this Site, then (a) once you submit your password, this Site will recognize whom you are and will collect all information that you submit, including all electronic instructions (such as transaction information), and (b) any information collected about you from this Site may be associated with other identifying information that we have about you.


Does this Site use "Cookies"?

On this Site, we may use cookies (a "cookie" is a small amount of data assigned to your Internet browser and stored on your computer when you visit a website) or other technology to gather information about Site usage to help us improve its content, usability and functionality, and to remember certain user attributes (such as the country from which you are accessing this Site and your language selection). This information helps us to better tailor this Site for users and understand how many new and repeat users visit this Site, which features or pages are most popular and user browsing and usage patterns.

Additionally, if you access a password protected portion of this Site, then this Site may use cookies or other technology to help us authenticate your identity, store and recognize your configuration and user attributes, facilitate your navigation and entitlements throughout the Site and customize its content so that the information made available is more likely to be of interest to you.

You can set your Web browser to either prompt you before you accept a cookie, accept cookies automatically or reject all cookies. However, if you choose not to accept cookies from this Site, then you may not be able to access and use all or part of this Site or benefit from the information and services it offers.


How do we use, share and disclose personal information that we collect via this Site?

Any personal information you provide and the personalized data you create and save on the Site are used to provide services to you and to inform you of products, services or opportunities that may be available through Direct Edge. Such information and data will also be used to administer our business, the Site and our services in a manner consistent with this Online Privacy Policy, the terms and conditions that govern your use of this Site and all applicable laws, rules, regulations or other legal obligations. If you provide us with your name, address, telephone number and/or e-mail address, or have done so in the past, Direct Edge may contact you by telephone, mail and/or e-mail. E-mail or other electronic communications sent to us through this Site will be maintained in a manner consistent with our legal and regulatory requirements regarding member, client and public communications.

We do not rent, sell or share your personal information or personalized data to unaffiliated organizations except to provide products or services you have requested, when we have your permission or under certain limited circumstances. For example, we provide such information to companies who work on behalf of or with Direct Edge subject to confidentiality agreements. These companies may use your personal information to help Direct Edge communicate with you about offers from Direct Edge. These companies do not, however, have any independent or legal right to share this information. We also use such information to respond to subpoenas, court orders or other similar legal obligations and process, or to establish or exercise our legal rights or defend against legal claims. In addition we will share such information if we believe it is necessary to do so in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of this Site's terms of use or as otherwise required by law. Finally, we may transfer information about you to any acquirer or successor of Direct Edge if and to the extent that Direct Edge is acquired by or merged with another company.


How do we maintain the confidentiality and security of the personal information that we collect via this Site?

Direct Edge maintains reasonable physical, electronic and procedural safeguards that comply with applicable laws and regulations to protect personal information about you, and works with vendors and partners to protect the security and privacy of user information.


Can I edit my profile and change my communication preferences via this Site?

If applicable, you can edit your personal information or communications preferences at any time. However, Direct Edge reserves the right to send you certain communications relating to this Site, such as service announcements or administrative messages without offering you the opportunity to opt-out of receiving them.


Whom should you contact if you have questions about this Online Privacy Policy?

If you have any questions regarding this Online Privacy Policy, or our privacy-related practices, please contact us by mail at:

Direct Edge
Attn: General Counsel
545 Washington Boulevard, 6th Floor
Jersey City, NJ 07310

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