Privacy Policy
DirectEdge ECN LLC — Online Privacy Policy Statement
("DirectEdge" refers to DirectEdge ECN LLC, and its direct and indirect subsidiaries.)
Effective Date: October 21, 2005
To whom and to what does this Online Privacy Policy apply?
This Online Privacy Policy applies to the personal information that we
collect from or about you via this DirectEdge Web site (the "Site").
This Site may contain links to other Web sites, and this Online Privacy
Policy does not apply to those sites. If you link to any of those
sites, we recommend that you review their privacy policies. If we
materially change our privacy policies or practices, we will also
change this Online Privacy Policy to reflect such changes.
What personal and technical information do we collect via this Site?
This Site will collect personal information that you voluntarily
provide, such as your name, address, telephone number or e-mail
address. This Site may also collect information on what country you are
accessing this Site from and your preferences, such as language
selection; information on which pages within this Site you visit; and
certain technical information regarding your computer and operating
systems, such as your Internet protocol address, domain name and system
configurations and settings. We will not know who you are unless you
tell us.
Additionally, if you access a password protected portion of this Site,
then (a) once you submit your password and enter, this Site will
recognize who you are and will collect all information that you submit,
including all electronic instructions (including all transaction
information), and (b) any information collected about you from this
Site may be associated with other identifying information that we have
about you.
Does this Site use "Cookies?"
On this Site, we may use cookies (a "cookie" is a small amount of data
assigned to your Internet browser and stored on your computer when you
visit a Web site) or other technology to gather information about Site
usage to help us improve the content, usability and functionality of
this Site, and to remember certain user attributes (such as the country
you are accessing this Site from and your language selection). This
helps us better tailor this Site for users and better understand how
many new and repeat users visit this Site, which features or pages are
most popular and user browsing and usage patterns.
Additionally, if you access a password protected portion of this Site,
then this Site may use cookies or other technology to help us
authenticate you, store and recognize your configuration and user
attributes, facilitate your navigation and entitlements throughout the
Site and customize its content so that the information made available
is more likely to be of interest to you.
You can set your Web browser to prompt you before you accept a cookie,
accept cookies automatically or reject all cookies. However, if you
choose not to accept cookies from this Site, then you may not be able
to access and use all or part of this Site or benefit from the
information and services which it offers.
How do we use, share and disclose personal information that we collect via this Site?
Any personal information you provide and the personalized data you
create and save on the site is used to provide services to you and to
inform you of products, services or other opportunities that may be
available through DirectEdge. Such information and data will also be
used to administer our business, the Site and our services in a manner
consistent with this Online Privacy Policy, the terms and conditions
that govern your use of this Site and all applicable laws, rules,
regulations or other legal obligations. If you provide us with your
name, address, telephone number or e-mail address, or have done so in
the past, DirectEdge may contact you by telephone, mail or e-mail.
E-mail or other electronic communications sent to us through the Site
will be maintained in a manner consistent with our legal and regulatory
requirements regarding client and public communications.
We do not rent, sell or share your personal information or personalized
data to unaffiliated organizations except to provide products or
services you have requested, when we have your permission, or under
certain limited circumstances. For example, we provide such information
to companies who work on behalf of or with DirectEdge under
confidentiality agreements. These companies may use your personal
information to help DirectEdge communicate with you about offers from
DirectEdge. These companies do not, however, have any independent
right to share this information. We also use such information to
respond to subpoenas, court orders, or legal process, or to establish
or exercise our legal rights or defend against legal claims. In
addition we will share such information if we believe it is necessary
to do so in order to investigate, prevent or take action regarding
illegal activities, suspected fraud, situations involving potential
threats to the physical safety of any person, violations of this Site's
terms of use or as otherwise required by law. Finally, we may transfer
information about you if DirectEdge is acquired by or merged with
another company. In this event, DirectEdge will notify you before
information about you is transferred and becomes subject to a different
privacy policy.
How do we maintain the confidentiality and security of the personal information that we collect via this Site?
DirectEdge maintains reasonable physical, electronic and procedural
safeguards that comply with federal regulations to protect personal
information about you, and works with vendors and partners to protect
the security and privacy of user information. In this connection, we
protect your account information by placing it on the secure portion of
our Web site, using firewalls and other security technology to protect
our network and systems from external attacks, and requiring you to
enter a unique user name and password to access your profile or account
information online. Also, our servers have been enabled with Secure
Sockets Layer (SSL) technology to prevent unauthorized parties from
viewing the nonpublic personal information that you provide or access
during a secure session (look for the padlock icon on your browser). In
addition, DirectEdge limits access to personal information about you
to employees and third-party service providers who we believe
reasonably need to come into contact with that information to provide
services to you or in order to do their jobs. We conduct periodic
reviews of our business practices and procedures, examining
confidentiality standards and information access in order to protect
your personal information.
Can I edit and delete personal information that you collect via this Site?
If applicable, you can edit your personal information or communications
preferences at any time. However, DirectEdge reserves the right to
send you certain communications relating to this Site, such as service
announcements or administrative messages without offering you the
opportunity to opt-out of receiving them.
Whom should you contact if you have questions about this Online Privacy Policy?
If you have any questions regarding this Online Privacy Policy, or our
privacy-related practices, please contact us by mail at: DirectEdge
Legal Department, Privacy, 545 Washington Boulevard, 3rd Floor, Jersey
City, NJ 07310.
DirectEdge may, at its discretion, monitor and review the content of all e-mail communications.